ConceptMobile app + signageCommuter app
Rank
Find the right rank, see the queue, pay without cash.
- Role
- Brand identity, UX research, UI design
- Platforms
- iOS and Android app, rank signage, print
- Scope
- Logo and brand system, app, signage, decals, fare card
- Type
- Self-initiated concept, Johannesburg 2026
Rank is a commuter app concept for South Africa's minibus taxis. Commuters find the right rank and row, see a live queue, pay a cashless fare by tapping or scanning, and share the trip with family. Shown as a poster campaign: app UI, rank signage, decals, fare cards and a rank office board.
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