ConceptFarmer app + buyer tabletProduce marketplace
Mlimi
From 04:30 harvest to payment, in one day.
- Role
- Brand identity, UX research, UI design
- Platforms
- Android app for farmers, tablet app for buyers
- Scope
- Logo and brand system, apps, components
- Type
- Self-initiated concept, Johannesburg 2026
Mlimi is a farm-to-buyer produce marketplace concept, told as a day in the life of a farmer from 04:30 harvest to payment. Farmers list produce and get paid fast; buyers order fresh stock.
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